Yep! It’s September, I went to the first high school football game on Saturday. (We lost, 29 to 14). My youngest is a cheerleader, and while I really was not too interested in the game, half time was a real event!
And while I was sitting in the stands, waiting for the next cheer to start, I thought to myself, "if I was a Gnome, a small 1" tall plastic Gnome, and ran a company that imported craft items from Europe, what kind of promotion would I run?" So, thanks to Elf’ie the Martin Meyer Gnome, we came up with our Refer-A-Friend September promotion!
Basically, we are a small company serving a small but dedicated following of artists, craft’ers and miniature fans. And who knows our type of prospective customers better than anyone else, our existing customers! And what do our customers like more than anything else, Free Stuff!
So, the way that Elf’ie, the Martin Meyer Gnome figures it, if we offered to send a grab bag of cool and totally free stuff to someone our customers recommended, a) we get a potential customer (or at least they will know we exist!), and b) your friend gets a box of Free Stuff, just for being your Friend.
"Well", I said to Elf’ie, (as our team missed another touch down pass), "why would our existing customers want to share the name and address of one of their dear friends with us?" I continued to talk to Elf’ie, (who was really much more interested in the hot dogs being served at the snack shack, then to my logical reasoning), " I mean, while we are nice people and all that, but it’s alot to ask people to send us the names of artists, crafter or others who would love to get Free Stuff, just so they will get some free stuff" And that’s when Elfie, being the smartest plastic Gnome around, came up with the answer, "because you could send your customers free stuff as well, just for sharing the names of interested clients with you!"
"Elf’ie" I said, being very impressed with the brain power of this nicely detailed, hand painted German import miniature Gnome (Part number #204-2-168) "That’s brilliant, we can provide our customers an opportunity to share our products with others , and get a free gift for themselves as well!" Not a bad idea I thought to myself!
So, if you know someone who might like a free sample of the Martin Meyer Imports West products, just drop us a note and let us know! (Name, street address, etc). And, in the same email, please give us your address and will send you a free kit as well.
So, what’s in the kit? I don’t know. Maybe you have some ideas? I was thinking some German Glass Glitter, maybe a miniature rabbit or horse. Maybe some mushrooms, A tree or two? And of course, your own Gnome. Afterall, it was his idea in the first place.
Note: Offer limited to the First 500 responses, or the end of the month, or until we run out of free stuff, or just get bored with this and go on to the next big idea. You know those Gnomes, they are marketing geniuses and are always coming up with new promotions…….