If you give a mouse a cookie

1641_b.jpg_20170518102714aWhy do we do this?  Why do we work so hard to stock thousands of products, that are so niche, so outside of the normal mass market? Why do we focus on only working with small manufacturers in Europe, that do not have distribution (at all) except through us?  Why do we deal with customs, exchange rates, VAT, transport delays and the huge investment in inventory that we hold?

Because, somewhere today a child is opening a box and getting to read a story, play a game with friends (or better yet, their parents) and in that game is a little mouse. A mouse that started life in a family run factory in Germany, made it across the ocean to us, who then moved it to Primary Concepts, who then assembled him into a great activity for kids.

1641_b.jpg_20170518102714I know I could write this blog post with a thousand other examples of our products being bundled into products from Disney, Neiman Marcus, thousands of independent designers and artists and even Apple (look at the Apple store floor, really carefully the next time you are shopping for an iPhone. Yep – Meyer Imports Glitter).

But our little mouse is the most impressive to me. He is such a hardy little fellow, he has travelled so far, left all his little mice buddies and his mouse family to become part of some childs’ world, who will never know the “rest of the story” on this little fellow.

Thanks Primary Concepts for being such a great customer and for giving our mice a path into the hearts of children everywhere!

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